A colleague told me he was thinking about making a Web Site to display his portfolio. I suggested he create his portfolio using Flickr since using their Web Site is easy and very inexpensive. Still, he’d rather wait and learn to build his Web Site. So, I wonder, what have famous people in the Arts industry done to promote themselves?
In Picasso: Art Genius … Marketing Genius? Something in Between?, Ryan MacRay Jones says Picasso “Understood key luxury marketing fundamentals like:
• Exclusive distribution (only via Gallery Kahnweiler)
• Differentiation (leveraged the use of African art styles)
• Smart Cultivation of critics “in the know” (he did portraits of collectors and “taste makers” of the day), and
• Strong emotional affiliation.”
Jerry Chautin writes in Salvador Dali: Virtuoso Artist or Clever Marketer?, “Dali managed to stay in the press with stories in periodicals and striking photographs, including features in Life magazine; six times in one 12-month period. He appeared on numerous TV shows such as What’s My Line and spontaneously created a shaving-cream drawing for his ostentatious entrance on I’ve Got a Secret.
Obvisouly, I’m suggesting use every trick “social media” now has to offer. Use Behance, Flicker, Facebook, Tweeter, LinkedIn, Blogger, etc., now! Show your work any and everywhere for as many people to view as possible. Don’t wait until you think you’ve mastered Web Page building. Even “journalism experts” are losing out. The New York Times insists on charging for subscriptions. On the other hand, the readership of The Huffington Post is exploding. They make their money by the advertising on their site. Meanwhile, nobody has mentioned that The New York Times has been bailed out and has almost hit bankruptcy several times.
Arianna Huffington states in On Change, Disruptive Innovation, and the Problem With Paywalls, “We definitely won’t be erecting any paywalls at HuffPost. Yes, the media business is in a state of transition, and there are plenty of challenges, but this is why it’s all the more important to take advantage of the incredible array of tools for innovation that are cropping up almost daily. The exact wrong response to this transition is to wall yourself off from new possibilities.”
Note to commercial/graphic designers Get Your Work Out There & Don’t Wall Yourself Off!
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